The feeling of insecurity can persist
Some people still report feeling insecure when buying parts and accessories. Therefore, some initiatives have been suggested and prioritized:
Many things turned out well, but it's a continuous learning process! 🙌
- Conduct page quizzes via Hotjar to ask what people would like to see on our product pages. For example, would they prefer to see videos, more photos, 3D models, more text, or measurements?
- Produce informative videos with people demonstrating how to install the part or accessory.
- Improve product images by exploring new ways of photographing and displaying transparent products.
- Consider hiring a UX Writer to ensure that the way we name our products is clear and understandable to the public. For example, is "trivet" or "burner" the best way to describe the product?
Customization on each channel
The behavior of parts consumers varied across the Brastemp, Consul, and Compra Certa channels, even for the same functionalities. While this had positive impacts in all channels, the results show the need of designing segmented parts and consumer personas for each channel, this will provide a more assertive performance by the team in the coming cycles
any point described here does not necessarily represent the opinion of the brands and companies involved.